Words That Change

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Welcome > Storytelling > In the end, stories are all we have

In the end, stories are all we have

Parool pic

Amsterdam’s daily newspaper Het Parool recently interviewed me about storytelling. The interview is in Dutch, so I’ve translated one of the passages below.

People need human contact, especially with much online. They want a feeling of living in a community. Coming together and listening to a story gives a feeling of connection that so many of us miss.

It’s as true for wider society, as it is in business. I wonder where you can create more connection in your work?


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