Words That Change

Making stories happen

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Welcome > Storytelling > In the end, stories are all we have

In the end, stories are all we have

Parool pic

Amsterdam’s daily newspaper Het Parool recently interviewed me about storytelling. The interview is in Dutch, so I’ve translated one of the passages below.

People need human contact, especially with much online. They want a feeling of living in a community. Coming together and listening to a story gives a feeling of connection that so many of us miss.

It’s as true for wider society, as it is in business. I wonder where you can create more connection in your work?


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Thanks Simon for an amazing storytelling workshop at Windesheim Honours College in Zwolle. A highly inspiring workshop, tailor-made for our BA students’ process of developing Entertainment Education intervention strategies for real clients. Highly inspiring. Highly appreciated. Warmly recommended. ~Kersti Wissenbach, Lecturer, Windesheim  Honours College, Zwolle


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