What to expect at the Media Trust story training for non-profits on 4 December – to which you can sign up here.
It’s rare now to see non-profit organisations talking only about themselves. Instead they are becoming very good at telling the stories of other people: the ones that speak for themselves about the good work we do. In this way, the third sector is blazing a trail for other sectors to follow. It has, after all, a lot of outstanding stories to tell.
What this means is that non-profits are becoming not so much story tellers as story finders. The stories we tell need to set our audience’s hearts alight whilst also representing what we contribute. It is this delicate balance of content quality and strategic goal that our training Media Trust training is going to deal with on 4 December. We’re going to take you through the paces of the stories you need to tell, how to handle them emotionally as well as strategically, and how stories can be used to serve your long-term organisational goals. In this way, it should be of use to anyone from communications offices to content managers to organisation heads.
You can read Simon’s thoughts on Storytelling for Social Change as outlined in Positive News
We organise the day for maximum participation, with a lot of fun and humour along the way. Most of all, however, we make it brimming with insight. We’ve spent three years developing the content we will share with you on 4 December and we’ve recently been working with 30 civil society organisations in Denmark, whose insights and inspiration from Denmark with you.
Getting emotional to grow your own community of storytellers
Whilst being applied to a high level, the day is very much about becoming intimate with the lives and stories that you represent. The media we choose to watch and share has become very much emotion-led, as the success of Upworthy has shown, and this is great news for outstanding stories that non-profits need to tell. Through getting to grips with our stories on an intellectual as well as emotional level, content providers are in a better position to supply stories that people want to tell as well as share. We’ll also be taking a look at your stories through the eyes of your audience, to see how they can serve their perspective and what they most value. In this way you can grow the community of storytellers who want to tell your story as part of their own.
All the while, of course, Simon will be on hand to share tips and tricks and answer your questions and challenges you are facing as storytellers for your organisation. Being in a room with other UK NGOs will also be a massive source of support and inspiration that we intend to make full use of – group feedback and partner work will be very much our way of working.
We expect this to be an intense day where we’ll inspire the hell out of each other, whilst getting to grips with material you can apply directly to your work. We intend it to be a journey packed with insights that your organisation’s unique perspective, talents and challenges will determine. We hope that the day will make valuable changes to the stories you are able to tell that have such an impact on the lives of people, society, animals, the Earth and its ecosystems. As storytellers we can think of no better motivation for telling stories than that, and look forward to discovering yours with you on 4 December.
Sign up is already open and has limited places – please register now to avoid disappointment.