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Welcome > Projects > Newsletter for Savoy Hotel Amsterdam

Newsletter for Savoy Hotel Amsterdam


The Savoy Hotel in Amsterdam needs a newsletter that can give their customers a feeling that they are experiencing a different side of the city. This hyper-local approach to a city guide, using the voice of the Front Desk Manager Ronny, gives readers an insight into the city that guide books and mainstream websites are unable to provide.

The newsletter is produced monthly in association with brilliant content marketers Benworx – and this looks as though it will become a repeat co-operation service for businesses and hotels looking to leverage their online potential.

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“Simon has a very rare listening skill.  On the one hand, he can listen empathetically and unconditionally.  On the other hand, he refrains from validating your own explanations and excuses.  Without saying a word, and by simply listening in different ways, he can help guide you through your own thicket of doubts, fears, aspirations, justifications, hopes, and […]


I spent a brilliant time with a group of corporate leaders in the Autumn. Having organised a pitching competition, they wanted a little storytelling help, so I came in to enjoy their company. Now I must tell you, this was a very analytic division of quite an analytic company.  Being much more at ease in the creative […]

What to expect at the Media Trust story training for non-profits on 4 December – to which you can sign up here. It’s rare now to see non-profit organisations talking only about themselves. Instead they are becoming very good at telling the stories of other people: the ones that speak for themselves about the good […]