Words That Change

Making stories happen

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Welcome > Projects > Storytelling workshops with ING

Storytelling workshops with ING

Storytelling is coming to be seen as a vital art in in any leader’s toolkit. Whether communicating in writing or in person, they need to know how to can structure a story to get a message across for maximum impact.

These workshops, in association with Flickering Wall, taught leaders how they can bring more focus to their communications and apply the age-old art of storytelling to improve internal communication and alignment within and across teams.

The workshops were produced in a customised format for the needs of ING, with 20-odd workshops run throughout the company in the Netherlands and Belgium, in English, Dutch and French.

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“Simon helped me get beyond the barriers of the tool itself to identify the story I wished to tell” ~ Tatiana Glad ~ Engage! InterAct Full feedback


I spent a brilliant time with a group of corporate leaders in the Autumn. Having organised a pitching competition, they wanted a little storytelling help, so I came in to enjoy their company. Now I must tell you, this was a very analytic division of quite an analytic company.  Being much more at ease in the creative […]

What to expect at the Media Trust story training for non-profits on 4 December – to which you can sign up here. It’s rare now to see non-profit organisations talking only about themselves. Instead they are becoming very good at telling the stories of other people: the ones that speak for themselves about the good […]