Words That Change

Making stories happen

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Welcome > Projects > Rotterdam School of Management

Rotterdam School of Management

Under this eight month agreement, Simon produced articles and press releases for both print and online for one of Europe’s leading business schools.

The content demands of a modern academic institution are extraordinary. For this project we were taken right to RSM’s heart: producing brochures, online articles and advertorials. As part of the writing team, we would consult on internal communications and help write the bi-yearly RSM alumni magazine Outlook.

Close to our hearts, we also helped re-write brand values and undertook a storytelling project to show how these values were demonstrated throughout the organisation.

This was big brand communications at a very high volume, improving our craft immeasurably.

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“Thank you for your great performance yesterday. People were really touched by the way you let them connect with their own story. Including myself ;)” Martin van Briemen, BRUIS Advies, consultant for Rotterdamse Nieuwe


I spent a brilliant time with a group of corporate leaders in the Autumn. Having organised a pitching competition, they wanted a little storytelling help, so I came in to enjoy their company. Now I must tell you, this was a very analytic division of quite an analytic company.  Being much more at ease in the creative […]

What to expect at the Media Trust story training for non-profits on 4 December – to which you can sign up here. It’s rare now to see non-profit organisations talking only about themselves. Instead they are becoming very good at telling the stories of other people: the ones that speak for themselves about the good […]