Matt Jaems and Joeri Pruys prime interest in story was how they could turn their film Rotterdam I Love You into a wider movement in the city. Our continuing conversation ended up in a story workshop some months later. We took a deep look at the project’s points of magnetism and evolved a conversation about their project into deep reflection on Rotterdam culture and the role of cities in the 21st century.
Put simply, we uncovered a rich portrait of why their work was important not just to them, but in the context to Rotterdam’s unfolding story. After that they had these very nice things to say:
Click the player above to hear feedback from Matt Jaems and Joeri Pruys of Rotterdam I Love You on their story insight workshop in November 2015