After a successful workshop in November 2014, we worked with CISU to create a story activation tool for their 300-member network. After consultation, prototyping and testing, the tool provided input for CISU to conduct story workshops with their members. Words That Change provided story expertise, which CISU adapted and enhanced through the unrolling of its story programme. This is an example of in-skilling which allows us to have powerful impact where budgets need to be conserved for critical causes.
“Right now I am travelling back on train from Copenhagen and my mood is just about as exalted as meeting you in Amsterdam. The reason of this level of excitement is that I have spent the evening in the company of member organizations using the story activation tool.”
Kim Jensen, communication manager, CISU
What: Story activation tool
Who: CISU, Danish NGO network
When: Mar-Jul 2015