Words That Change

Making stories happen

words@wordsthatchange.nl +31 (0) 6 47484012

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“We re-found our focus for the organisation”

After three years of realising their film and urban movement Rotterdam I Love You Matt and Joeri sat down for a half-day story insight workshop and this to say:

One of my favourite endings ever to a conference

“I really enjoyed your final session! Within a few minutes I had shared my joy, sadness, doubts, and fears with a complete stranger and (without going over the top) made a few life affirmations. All this before I even knew his name or his organisation. Needless to say- it was one of my favourite endings ever to a conference. ” ~ Jordan Junge, Programmes and Projects Manager, Social Innovation Exchange

Thank you for your great performance yesterday. People were really touched by the way you let them connect with their own story. Including myself ;)”

Martin van Briemen, BRUIS Advies, consultant for Rotterdamse Nieuwe

“As the world and information move faster and faster we have lost touch with storytelling. We have become too reliant on forms of communication scant on emotion and passion that tend to pass us by faster than we can even interpret. Over the years, the act of storytelling has become a lost art – a relic of a time when we actually connected with our audience, a time where the story was something so powerful it completely inhabited its own space and time.

A change is coming though, I can feel it. And it starts with workshops like “Everyone is a Storyteller.”
~ Dean Medina, social business professional.

“I got a lot out of this workshop. I had no idea what to expect going into it but it was a true game-changer that has put me on a unique path of discovery and self-improvement, personally as well as professionally.”

~ Dean Medina, social business professional

“Simon has a very rare listening skill. 

On the one hand, he can listen empathetically and unconditionally.  On the other hand, he refrains from validating your own explanations and excuses.  Without saying a word, and by simply listening in different ways, he can help guide you through your own thicket of doubts, fears, aspirations, justifications, hopes, and excuses.  As a result, the outcome of the encounter is fully your own – which, in my opinion, is the most powerful kind.”

~ Senior professional at a prestigious business organisation, using storytelling for career development. Prefers to remain anonymous.

“I loved the workshop. It helped me a tremendous amount to reinforce the story on what I want my business to be. It has helped me to clear away some of the distracting details and go back to the very core of what drives me and my business and to allow that to shape my story. It has helped me find the foundation that allows me to tell and retell my story easier and in a much more powerful way.

Once the foundation is there I’ve noticed it takes a couple of iterations to get your story straight. I am already looking forward to the follow up session to hear and see  how all our stories have evolved.”

Max Kloosterman, Dream Team Dynamics, participant in ‘Everyone is a storyteller’ workshop


“The talk was superb. I’m really delighted how things came together. Your feedback was just what I needed. Many thanks again!”
~ Joe Gebbia, Co-founder of AirBnB, supplied with storytelling coaching for this presentation at The Next Web conference 2012

Windesheim Honours College

Thanks Simon for an amazing storytelling workshop at Windesheim Honours College in Zwolle. A highly inspiring workshop, tailor-made for our BA students’ process of developing Entertainment Education intervention strategies for real clients.

Highly inspiring. Highly appreciated. Warmly recommended.

~Kersti Wissenbach, Lecturer, Windesheim  Honours College, Zwolle

Storytelling is so necessary in the social change and social business space. Good storytelling is hard to find. Words that Change is filling this gap, I love reading the blog!

~ Chloe Feinberg, Ashoka Changemakers

Loving the freedom of your words. Really what I’m looking for. Though I didn’t know that.

~ Dean Kaden, photographer

“Simon helped me get beyond the barriers of the tool itself to identify the story I wished to tell”

~ Tatiana Glad ~ Engage! InterAct

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“I got a lot out of this workshop. I had no idea what to expect going into it but it was a true game-changer that has put me on a unique path of discovery and self-improvement, personally as well as professionally.” ~ Dean Medina, social business professional


I spent a brilliant time with a group of corporate leaders in the Autumn. Having organised a pitching competition, they wanted a little storytelling help, so I came in to enjoy their company. Now I must tell you, this was a very analytic division of quite an analytic company.  Being much more at ease in the creative […]

What to expect at the Media Trust story training for non-profits on 4 December – to which you can sign up here. It’s rare now to see non-profit organisations talking only about themselves. Instead they are becoming very good at telling the stories of other people: the ones that speak for themselves about the good […]