Words That Change

Making stories happen

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New World Fight Club

New World Fight Club is powerful band of professionals that enable companies to become more responsible in their work. Their key weapon is innovation: they put teams through design thinking processes to enable them to come up with powerful solutions to complex challenges. They work at the heart of companies and their clients include Tommy and TomTom.

Simon’s work with them is to provide ongoing text services. He’s written the web copy, drafted film scripts for their videos and came up with the slogan. We work closely together, so we’re on to provide an ongoing service that supports them in developing their core story, and provides the right words when they need them. For example, we help them write sales emails and think through how they want to phrase important presentations. The variety of projects shows what a relationship can do – and what having the right words can offer to people who really are able to change the world.

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“I really enjoyed your final session! Within a few minutes I had shared my joy, sadness, doubts, and fears with a complete stranger and (without going over the top) made a few life affirmations. All this before I even knew his name or his organisation. Needless to say- it was one of my favourite endings […]


I spent a brilliant time with a group of corporate leaders in the Autumn. Having organised a pitching competition, they wanted a little storytelling help, so I came in to enjoy their company. Now I must tell you, this was a very analytic division of quite an analytic company.  Being much more at ease in the creative […]

What to expect at the Media Trust story training for non-profits on 4 December – to which you can sign up here. It’s rare now to see non-profit organisations talking only about themselves. Instead they are becoming very good at telling the stories of other people: the ones that speak for themselves about the good […]