Words That Change

Making stories happen

words@wordsthatchange.nl +31 (0) 6 47484012

Welcome > Archive by category "Writing"

Messages are becoming stories

It came as a nice surprise to hear news that Google’s new penguin algorithm was a further step to supporting content quality. For a business that always advises content quality over noise creation, it seemed that the strategy of both Google’s and ourselves are quite in line.

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Cultural Responsibility of Language | Conscious Connection Magazine

Elevating our quality of language has the potential to transform businesses and community through expecting greater responsibility from the listener. An article published for Conscious Connection Magazine.

One of the gifts of social media has been its ability to pull out of us an immediate spontaneity. Those who succeed on social media are alive to what they experience and pull a creativity out of themselves that is restricted by strategy or being too carefully thought through.

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In a world of noise, quietness rings loudest


A connection is a precious thing and using words to find them a delicate art.

There is so much text in today’s society that constructing attractive, deeply resonant words, becoming less recognised – even as it becomes more effective. It is effective because taking this long to say anything engenders a great deal of trust in the reader, and this is rewarded with an improved relationship.

We need quiet writers. We need people who listen and who can provoke listening in others. A quality of attention given by the writer, provokes a similar response in the reader. Loudness is dying as a tactic and while it may get high volume, it is quick to pass by customers by. It may get traffic, but it will make less psychological imprint. The people who would like to read and understand, are more likely to take your business further.

Words That Change works with stories and words that use, and therefore to capture, high quality attention. We work with speakers, writers and teams to bring out their stories and create meaning between you. We also deliver many of those words ourselves.

As such we are specialists in team building, ideation, organisational alignment, speaker coaching and copywriting. All of these are linked by a common thread: to prize quietness over noise and bring more meaning into business.

Newsletter for Savoy Hotel Amsterdam


The Savoy Hotel in Amsterdam needs a newsletter that can give their customers a feeling that they are experiencing a different side of the city. This hyper-local approach to a city guide, using the voice of the Front Desk Manager Ronny, gives readers an insight into the city that guide books and mainstream websites are unable to provide.

The newsletter is produced monthly in association with brilliant content marketers Benworx – and this looks as though it will become a repeat co-operation service for businesses and hotels looking to leverage their online potential.

Water for life

This blog post is an entrant into the The Masdar Engage Blogging Contest. To help me win please vote for it on the contest page and tweet, like and share it as much as you can on the contest page itself before midnight 3rd January 2013. This will not only get me to a massive water conference in Abu Dhabi it will also help spread awareness on vital water issues worldwide.

Humanity’s relationship with water that is both simple and complex. 95% of our bodies consist of water and as well as for  hydration of the body we need it for its psychological, therapeutic and cultural effects. We also use it in industry in energy production, manufacturing processes and extracted from the ground, sky and sea. Our water use affects every ecosystem on Earth, and says a great deal about our attitudes to the planet and to life itself. This article is a broad sweep through three areas where we can transform water use and the change attitudes to this life-giving element.

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Words Connect

Words are connections between us. Connection is the reason words are created and why it is important to get them right. As a writer, I need an empathy for what you do, and what you find important in life. I need the same for your client, further stakeholders and environments they operate in. This process of empathy and discovery is what drives vibrant communications, and is what I call storytelling.

My business Words That Change works to discover your story and express it in powerful, elegant language. We want to deliver the heart of what you do and help you explore and investigate that heart. Clarity of language in a complex environment is like a shining torch when everyone else is running around in the dark. If you would like to be well-equipped, and well-lit, we would love to work with you.

Words That Move

Words That Speak

Words That Change

Let’s talk! Come to www.wordsthatchange.nl and call Simon Hodges on +31647484012.

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After three years of realising their film and urban movement Rotterdam I Love You Matt and Joeri sat down for a half-day story insight workshop and this to say:


I spent a brilliant time with a group of corporate leaders in the Autumn. Having organised a pitching competition, they wanted a little storytelling help, so I came in to enjoy their company. Now I must tell you, this was a very analytic division of quite an analytic company.  Being much more at ease in the creative […]

What to expect at the Media Trust story training for non-profits on 4 December – to which you can sign up here. It’s rare now to see non-profit organisations talking only about themselves. Instead they are becoming very good at telling the stories of other people: the ones that speak for themselves about the good […]