Words That Change

Making stories happen

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Welcome > Archive by category "Projects"

Triodos Head-Heart Impulse for Entrepreneurs


The progressive bank Triodos has built an outstanding reputation in creating financial services that benefit society and the environment. By offering the services of a standard retail bank but focusing its resources and financial management on people and planet the bank has not only created an impressive degree of impact, but also a burgeoning client base, anxious for banking that not only does less harm, but actively does good. Read more

Interactive story journeys at the Other 2016


Simon speaking at The Other conference, picture ® Marije Strijbis

Simon speaking at The Other conference, picture   Maartje Strijbis

E-motive is an international learning exchange between the global North and South, resulting in knowledge flow that improves development in both directions. Witness, for example, the Dutch dairy farmer who picked up tips in treating his cows from an Indian colleague, thus lessening their needs for antibiotics.
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Telling stories at the edge


An afternoon at the ABN Amro’s Innovation Center stretched participants’ minds on how they can communicate technological developments. With a main theme of how innovation stories blend possibility and reality, the interactive workshop took participants through their own innovation stories, bringing their knowledge and expertise to the story table.

What: Innovation storytelling workshop
Who: ABN Amro, 30 + participants
When: June 2015
How long: 2.5 hours

“We re-found our focus for the organisation”


Matt Jaems and Joeri Pruys prime interest in story was how they could turn their film Rotterdam I Love You into a wider movement in the city. Our continuing conversation ended up in a story workshop some months later. We took a deep look at the project’s points of magnetism and evolved a conversation about their project into deep reflection on Rotterdam culture and the role of cities in the 21st century.

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Story activation tool for Danish non-profits

After a successful workshop in November 2014, we worked with CISU to create a story activation tool for their 300-member network. After consultation, prototyping and testing, the tool provided input for CISU to conduct story workshops with their members. Words That Change provided story expertise, which CISU adapted and enhanced through the unrolling of its story programme. This is an example of in-skilling which allows us to have powerful impact where budgets need to be conserved for critical causes. Read more

Circle Economy

Circle Economy 1

Circle Economy promotes systems change in closing the loop in how we use resources at company, sector and regional level. At the start of 2015, they approached us with a question of how they can tell a better story. We designed a half-day workshop that brought together 15 team members, including leadership, to find their own personal story and how this merged to create the combined Circle Economy story.
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World Fashion Apartments

WFA- logoWorld Fashion Apartments supplies dream-like accommodation to busy travellers the world over.

Other than using the US spelling of the word ‘apartment’, WFA stands out because they do everything to an excellent standard. Their apartments are swelling in number and can be found in more and more wonderful locations around Europe. Amsterdam serviced apartments represent the largest group in their portfolio.

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New World Fight Club

New World Fight Club is powerful band of professionals that enable companies to become more responsible in their work. Their key weapon is innovation: they put teams through design thinking processes to enable them to come up with powerful solutions to complex challenges. They work at the heart of companies and their clients include Tommy and TomTom.

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Yogi & Yusef

Packaging writing including slogan and deepening overall brand concept for Yogi & Yousef 100% natural dates.

Dates, it turns out, are hard to describe. Surprisingly, people just don’t know they are reading the word ‘dates’. This is because they usually can see the dates, something which Yogi & Yousef’s packaging concept did not accommodate. They wanted to sell their dates like chocolate bars – because the content is so fantastic.

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Rotterdam School of Management

Under this eight month agreement, Simon produced articles and press releases for both print and online for one of Europe’s leading business schools.

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Thanks Simon for an amazing storytelling workshop at Windesheim Honours College in Zwolle. A highly inspiring workshop, tailor-made for our BA students’ process of developing Entertainment Education intervention strategies for real clients. Highly inspiring. Highly appreciated. Warmly recommended. ~Kersti Wissenbach, Lecturer, Windesheim  Honours College, Zwolle


I spent a brilliant time with a group of corporate leaders in the Autumn. Having organised a pitching competition, they wanted a little storytelling help, so I came in to enjoy their company. Now I must tell you, this was a very analytic division of quite an analytic company.  Being much more at ease in the creative […]

What to expect at the Media Trust story training for non-profits on 4 December – to which you can sign up here. It’s rare now to see non-profit organisations talking only about themselves. Instead they are becoming very good at telling the stories of other people: the ones that speak for themselves about the good […]